Privacy Policy

Full details of our Data Protection Policy can be found here.

Privacy Policy

Leeds Commercial Ltd T/A LC Vehicle Hire (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, store and protect your personal data when you visit our website or contact us.

This policy applies to our website and any communication you have with us through it.

1.  Who we are

Data Controller: Leeds Commercial Ltd T/A LC Vehicle Hire

Contact email: data.protection@lcvehiclehire.com           

Address: The Old Test Station, Patrick Green, Leeds, LS26 8HE

If you have any questions about this policy or how we use your data, please contact us using the details above.

2. What personal data we collect

 a) Information you provide to us

We may collect personal data when you:

• Contact us by email or via website forms
• Request information about our services
• Enquire about vehicle hire or vehicle sales

This may include:

• Name
• Email address
• Telephone number
• Company name
• Any other information you choose to provide

b) Information collected automatically

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Device and operating system
• Pages visited and time spent on the site
• Referring website addresses
• Date and time of visits

This data may be collected through cookies and similar technologies.

3. How we use your personal data

We use personal data for the following purposes:

• To respond to enquiries and communications
• To provide information about our services
• To administer and manage our website
• To analyse website usage and improve performance
• To identify technical issues and ensure site security
• To support legitimate business marketing activities

4. Legal bases for processing

Under UK GDPR, we rely on the following lawful bases:

• Consent – where you have given clear permission (for example, analytics cookies)
• Legitimate interests – to operate, maintain and improve our business and website
• Contract – where processing is necessary to provide services you have requested
• Legal obligation – where required by law

You may withdraw consent at any time via cookie settings or by contacting us.

5. Website analytics

Google Analytics

We use Google Analytics 4, a website analytics service provided by Google LLC, to understand how visitors use our site.

Google Analytics may collect:

• IP addresses
• Device and browser information
• Pages visited and interaction data

This information is used to analyse website performance and improve user experience.

Data may be transferred outside the UK and EEA. Where this occurs, appropriate safeguards are in place.

The legal basis for this processing is your consent, which can be managed through our cookie settings.

Google’s privacy policy is available at:

https://policies.google.com/privacy

Lead Forensics

We use Lead Forensics, a business‑to‑business analytics service, to identify organisations visiting our website.

Lead Forensics processes:

• IP addresses
• Business‑related metadata

This service identifies business visitors only and does not seek to identify private individuals or collect consumer browsing data.

The legal basis for this processing is legitimate interests, specifically understanding business engagement and improving our services.

You can opt out here:

https://www.leadforensics.com/legal/opt-out/

Lead Forensics’ privacy policy:

https://www.leadforensics.com/privacy-policy/

6. Cookies

Our website uses cookies and similar technologies to:

• Enable core site functionality
• Analyse usage and performance
• Improve user experience

You can manage or disable cookies at any time through our cookie banner or your browser settings. Further information is available in our Cookie Policy.

7. Sharing your data

We do not sell your personal data.

We may share personal data:

• With service providers acting as data processors (e.g. hosting, analytics)
• With finance providers where you request finance arrangements
• Where required by law or regulatory obligations

All third parties are required to protect your data and only process it in accordance with our instructions.

8. Data retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including legal, regulatory and contractual requirements.

Retention periods are determined based on:

• The nature of the data and why it was collected
• Any contractual obligations
• Legal or regulatory requirements
• The need to establish, exercise or defend legal claims

9. Data security

We use appropriate technical and organisational measures to protect personal data from:

• Unauthorised access
• Loss or misuse
• Alteration or disclosure

Our website is monitored for security purposes to detect unauthorised activity.

10. Your data protection rights

You have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://www.ico.org.uk

To exercise your rights, please contact us using the details above.

11. Changes to this policy

We may update this privacy policy from time to time to reflect changes in law or our practices. The latest version will always be published on our website.